WICONA Meets

WICONA is proud to announce the launch of its video series WICONA MEETS that will explore the future of architecture. WICONA has been hopscotching around Europe meeting with world-renowned designers and architects to find out more about the key elements to build a world beyond tomorrow.

“The idea with the series is to move away from the traditional panel debate and to turn the city into a stage,” says Hanna Bouveng, communication and content responsible at WICONA. “Of course, we want the episodes to be informative, but the goal is also to ask the hard questions, inspire and spark a debate about the possibilities of this fast-changing field.”

With accelerating speed, architecture is becoming an interdisciplinary space where no definition can contain its growing complexity. The professionals building our cities today need to balance aesthetics with the challenges brought by the housing and infrastructural needs of a rapidly growing urban population. Meanwhile, the global quest to restore the equilibrium of our planet has forced a pivot to building greener, smarter and more connected cities.

These are no doubt great challenges. But as its ushers in a new area of buildings methods, materials and technology, leading architects are taking advantage of an unprecedented opportunity to push the limits for design and creating a truly inclusive and collaborative new sector.

WICONA goes beyond material to provide the market with high-performance and circular products which contributes to reducing the carbon emissions, read more about it here