The Plus

The world's most environmentally friendly factory

Vestre uses the world's purest aluminium in several of their furniture’s and the new factory is also the closest neighbour to Hydro Extrusions in Magnor. With the help of WICONA's facade system, 23 tons of Hydro CIRCAL recycled aluminium have been delivered to the project. Hydro CIRCAL is at least 75% recycled aluminium from post-consumer scrap such as glass facades and windows that have been demolished from buildings and are completely recycled. Aluminium can be recycled infinitely many times. Its quality and material properties are never lost. In addition, Hydro CIRCAL uses only 5% of the energy required for primary aluminium production.

“The glass facades are specially developed for The Plus to ensure maximum transparency and the lowest possible energy consumption. The WICONA profiles that frame the glass are delivered using Hydro CIRCAL alloys,” says Frank Føleide, sales engineer at Hydro Building Systems.

The Plus has more than 2,000 square meters of glass facade and is up to 14 meters high, which constitutes extreme requirements regarding energy performance and insulation. The stair railings that are inside the building are also made of aluminium which we have delivered and with an architectural touch are connected to the floor. The Plus aims to reduce energy consumption by 90% compared to similar factories.

To reduce energy consumption, The Plus has 900 solar panels, 17 geothermal wells and heat pumps that are implanted in the walls in order to absorb excess heat from the production process. The excess heat that is produced from the solar panels on the other hand is used to heating but also to a cooling system for domestic water, in the production cycle 90% of the water is also recyclable. The four section wings of the building are covered with a beautiful greenery that has picked seeds from the near forest, which creates a natural forest vegetation and together with the solar panels produces 250,000 kilowatt hours of renewable energy per year.

“We are happy to be able to contribute to a project that is as future-oriented as Vestre’s The Plus. We have collaborated with Vestre for many years already, including the furniture series "Folk", and we look forward to now having the world's most environmentally friendly furniture factory as a neighbour at Magnor,” says Morten Bråten, Managing Director at Hydro Extrusion Norway AS in Magnor.

The Plus are on its way to become the world's first project to achieve "Outstanding" according to BREEAM, which is the highest environmental class that can be achieved.

“With The Plus, Vestre has shown that it is possible to invest heavily in profitable and environmentally friendly finished goods production in a high-cost country such as Norway and we believe that if we can do it, so can others. The goal is for the project to inspire others to establish similar projects. We hope that The Plus will be a strong symbol and create a significant ripple effect both for Norwegian mainland industry and exports and for Scandinavian cooperation,” says Stefab Tjust, CEO on Vestre.

Vestre wants to attract other factories to Magnor

Vestre wants to break the pattern of what a furniture factory can look like by adding colourful combinations that are painted on the production floor. Each individual section has a selected colour from Vestre's RAL colour palette and with a beautiful cut, the colour of the floor leads back to the central roundabout. With this unique colour mapping of the production, creates a visual reference that is easy to orientate in. Moreover, it also tracks, identifies and explains how the workflow goes. The idea with the colour combination map is to attract and make the factory more appealing to all people, including children.

The Plus, want to attract more visitors to the place and it will eventually become a tourist attraction that people want to visit. The ambition is to get on Tripadvisor's list of attractions to visit in Norway. In addition to the roof, which is already open to the public, an adventure park will be built around The Plus. Vestre also wants more companies to pay attention to Magnor, which has an excellent location near Sweden's borders and will then become a junction for cross-border business.

”We hope that The Plus will enable more companies to discover all the opportunities that exist here in Innlandet and in Magnor. The companies in the Norwegian mainland industry need to work together to bring out the best in each other, so it would be great if more Norwegian companies chose to move their production here,” says Tjust. “There’s certainly plenty of room here for more,” finishes Tjust.